How to define a brand identity within your business

Companies are working harder than ever to distinguish themselves from their competitors in today’s commercially competitive market. It’s important to consider how you’re going to approach your brand identity. There are lots of questions that need answering, such as: What is my business trying to achieve? How does it stand out from the competition? Who is my target audience and what should I be emphasising?

Redesign your Website without losing your Rankings

Redesigning your website can be a daunting task. You want to make sure that you update your website without undoing all of the hard work that you have put into your SEO and Rankings. In this blog post, I will discuss some tips on how to update your website without causing too much damage. We will also provide a list of items that you should consider before starting the redesign process.

Keeping your WordPress Website up to date & secure

Keeping WordPress up to date is essential for the security of your website. Whilst WordPress ensure that their CMS is as secure as possible, it is also down to you. In this article I will discuss how you can keep WordPress website up to date, and how you can maintain WordPress security to ensure that the website is always a safe environment for your users.

5 things to consider when ranking your Website

There are many factors that can affect the rankings of your website, both positively and negatively. They include; on-page text content, off-page text content (backlinks), code optimisation, image optimisation, etc. Below is a list of points and explanations that can help contribute to improving your website rankings and overall performance.

Why Good UX is Essential for Web Design

If you’re not providing a good user experience (UX), then you’re losing money. It’s that simple. A recent study by Adobe showed that companies that invest in UX see a 200% return on investment (ROI) within two years! That’s because if your website is difficult to use or navigate, people will leave without buying anything or getting in touch. In my blog post, I’ll discuss the importance of UX in web design and how you can create an effective user experience for your visitors.